Convert website traffic into showroom-ready bathroom leads

Bathroom retailers already invest in SEO, paid ads, social media, showroom staff, and website traffic. Planner 5D for Business turns that traffic into structured project data: customers create a layout, choose a style, select real products, view the room in 3D, estimate value, and arrive with a plan instead of a vague idea.

Talk to us about your bathroom planner See the customer flow

How online visitors qualify themselves before the showroom

The planner replaces the first manual discovery stage with a guided online journey. Customers build an initial bathroom concept on your website, while your side defines the catalogue, pricing logic, handoff points, and follow-up workflow.
Customer-facing planner
They move from idea to usable bathroom plan before speaking to sales
2D layout 3D preview Products
Customer experience
They add approximate dimensions, choose a layout, style the room, place products, preview in 2D/3D, and choose the next step.
Your website/workflow
You decide which product ranges, price logic, CTAs, data fields, and handoff destinations the planner should use.
What your team receives after submission
Ready for follow-up
Saved bathroom planner project
2.4m x 2.1m - 2D/3D project - shower bath - vanity unit - brassware - tiles
Intent
Quote request + showroom visit
Budget path
Budget-led, premium-led, or offer-led
Products
SKUs, quantities, supplier ranges
Project value
Estimated range + selected next step
Design Your Bathroom
01
Start from website traffic
Customers enter the planner from SEO pages, paid campaigns, social traffic, product pages, or a "Design Your Bathroom" CTA.
Customer sees
A clear route from inspiration into a practical bathroom plan.
On your website
Place planner entry points where traffic already lands and connect tracking.
02
Create the bathroom layout
They start from a template or approximate room dimensions, then add doors, windows, and layout constraints.
Customer sees
A simple 2D room that captures size, layout, and placement intent.
On your side
Prepare common templates: ensuite, cloakroom, small bathroom, family bathroom.
03
Narrow product choice
The planner presents a curated catalogue so thousands of baths, showers, toilets, furniture units, tiles, and accessories become easier to choose from.
Customer sees
Relevant, sellable, available, or promoted ranges first.
On your side
Set product data, SKUs, prices, images, category rules, and margin priorities.
Estimate
04
Show price and SKU signals
Selected products create budget signals and show whether the customer is budget-led, premium-led, offer-led, or ready to talk.
Customer sees
A product list and estimated project value before requesting help.
On your workflow
Define pricing logic, quote ranges, SKU mapping, disclaimers, and lead scoring fields.
Quote
Showroom
Designer
Basket
05
Route to the right next step
The same project can become a quote request, showroom appointment, designer review, CRM lead, WooCommerce basket, or checkout path.
Customer sees
A next-step choice: quote, appointment, expert review, basket, or save.
On your workflow
Connect CRM, booking, WooCommerce, email, or lead management destination.
06
Follow up with context
Sales or design teams open the saved project, review products, improve the draft, and send back a professional version.
Your team receives
Room, render, product list, SKUs, customer details, and selected next step.
On your workflow
Set ownership, response SLA, designer handoff, re-engagement, and reporting.
What needs to be set up on your side
This is the practical setup behind the customer flow on your website. The planner works best when catalogue scope, pricing logic, handoff destinations, and team ownership are agreed before the first campaign goes live.
Curated launch catalogue with SKUs, prices, categories, images, availability, and priority ranges.
Preferred customer paths: quote, appointment, designer review, checkout, or save project.
CRM, booking, ecommerce, or inbox destination for submitted projects.
Team owner for follow-up, response timing, and designer review process.
Template set for common room types and product combinations.
Metrics: showroom-ready leads, qualification time saved, basket creation, project value, and conversion.

The website problem this solves

Traffic is rarely the whole problem. Bathroom retailers can generate enquiries from SEO, paid ads, social media, and product pages, but many visitors still arrive without a layout, style, product shortlist, budget, or clear buying direction.
Too many online leads still need the showroom team to start from zero.
More leads often mean more measuring, quoting, design work, and follow-up time.
Large supplier catalogues are commercially powerful, but too much choice slows decisions.
In-store design tools help later, but they do not qualify website visitors before the first conversation.
An embedded bathroom planner turns your website into a qualification tool: customers build the first version of the project themselves, and your team receives warmer, clearer buying intent.

Recommended launch approach

Start with a focused bathroom catalogue instead of trying to import every product. A curated launch narrows choice around commercially useful ranges and gives your team more control over the quote, basket, checkout, or showroom journey.
Begin with around 300 products for a focused launch catalogue
Scale toward 1,000 products when the first product flows are proven
Prioritize bestsellers, high-margin products, available stock, and supplier-backed ranges
Include visually important products with strong ecommerce data and planning value
A smaller, commercially intentional catalogue usually performs better than a giant catalogue that overwhelms customers during the first planning session.
Scale lead conversion without scaling staff cost at the same rate
Help customers move from browsing to planning with a white-label bathroom experience that captures project data, product intent, estimated value, and the next commercial action.
Talk to us about your bathroom planner See the customer flow

Business outcomes to track

Define success metrics before launch so the planner can be measured as a qualification, staff efficiency, showroom, ecommerce, and product discovery channel.
Showroom-ready leads
Track submitted bathroom projects that include room size, layout, products, style preferences, budget path, and estimated value.
Qualification time saved
Track how much less time the team spends discovering room details, product needs, budget signals, and customer intent.
Quote or basket creation
Track how often selected products move into WooCommerce, another ecommerce basket, a quote request, or a consultation workflow.
Average project value
Track the estimated value of submitted bathroom designs and planned product combinations.

Key capabilities

Everything needed to reduce manual discovery, guide product choice, capture buying intent, and connect the planner to quote, showroom, basket, or designer workflows.
Branded online planner
Embedded on your website with your logo, colors, catalogue, calls to action, and customer journey to reduce manual discovery.
2D and 3D room planning
Capture layout, dimensions, doors, windows, product placement, and room context before the showroom appointment.
Curated product catalogue
Show the most relevant, sellable, available, supplier-backed, or high-margin products first so customers are not overwhelmed.
Live pricing and SKU mapping
Move customers from inspiration into a commercial journey with project estimates, SKU data, quote logic, basket, or checkout paths.
Saved projects and designer handoff
Give sales and design teams a structured lead they can improve, return, and use as a natural reason to re-engage.
4K
WooCommerce, ecommerce, and CRM support
Connect submitted projects to WooCommerce, quote request, showroom appointment, CRM, lead management, or designer review.

Frequently asked questions

A bathroom planner for retailers is a white-label 2D/3D planning tool that helps website visitors create a bathroom layout, choose products, estimate project value, and submit a more qualified enquiry.
Yes. Customers can save or submit a bathroom project, giving the retailer room details, selected products, customer information, budget signals, and project context.
Yes. Selected products, SKUs, and quantities can be passed to WooCommerce or another ecommerce/cart system depending on the integration.
Yes. The planner can support showroom appointment or quote request workflows, so the retailer receives the customer's design before follow-up.
No. A focused launch catalogue is usually better. Start with bestsellers, high-margin products, available stock, supplier-backed ranges, and visually important categories.
Yes. Internal designers can review submitted projects, improve layouts, suggest alternatives, and send back a professional version to re-engage the customer.

Related pages

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Platform
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